AaramShop PRO: How shoppers use smartphones in-store

Anyone who owns a smartphone will know that they come in extremely handy for checking prices and reviews when out shopping.

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But marketing strategies can't be based on hunches, so I thought it would be useful to pull together some surveys and studies that validate this assumption.

The use of mobile in-store is a topic we've discussed in detail in a blog post looking at whether retailers should offer free Wi-Fi and our report on How The Internet Can Save The High Street.

And to add to the debate, here are eight useful studies that reveal how and why consumers use smartphones in-store...

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Give customers the information they need

A report from Vibes published in September?found that 80% of smartphone owners always or often have their phone with them while shopping.

Of those consumers, a third (33%) have used their device to lookup a product on a competitor?s site while 20% have researched the store?s own website.

The second most popular activity was looking up a product review (31%), followed by scanning a QR code for more information (27%).

Of those who do research other options, 25% left the store and made a purchase from a competitor, representing 6% of smartphone owners overall.

This may seem like a small number, but as smartphones become increasingly prevalent this number is likely to increase unless stores give consumers the information they need to make an informed purchase decision.

Vibes? data comes from an online survey of 1,006 US mobile phone owners.?

Showrooming is on the increase

A consumer survey by JiWire shows that the use of mobile in-store is becoming increasingly common.

Its Q3 Mobile Audience Insights Report found that 85% of smartphone owners use their devices while in-store.

This is a 33% increase from Q4 2011, when less than two-thirds used their device in-store.

Comparison shopping (49%) and searching for reviews (41%) remain the most popular activities, while 19% purchased on their mobile while in-store.

JiWire?s report is also based on mobile usage data, which shows that consumers tend to be most active on their device when in the mall.

This data is based on ad requests on the JiWire network, but it does give a good indication of consumer mobile usage.

Shoppers are 63% and 144% more likely to engage on their mobile devices while at big box retailers (i.e. department stores such as Walmart and Target) than at electronic retailers and clothing retailers, respectively.

42% of smartphone owners check price online while in-store

A survey of 2,000 European consumers conducted by Tradedoubler found that 42% of smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere.

Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers.

Tradedoubler?s survey also highlights the importance of mobile optimised sites.

A quarter (26%) of respondents said they would buy more frequently if websites were optimised, and 50% of UK respondents said they become frustrated with the mobile shopping experience.

Mobile usage is more common among younger age groups

As you might expect, consumers aged 18-34 are far more likely than older age groups to use their smartphone when out shopping.

Data included in our new Multichannel Retail Survey shows that just over half (51%) of UK consumers check prices and reviews on their device while in-store compared to just 16% of those aged 55+.

Overall 43% of UK respondents and 50% of those in the US said they had checked prices and reviews in-store. This has increased sharply from 19% and 20% respectively in 2011.

The report also asked whether respondents had used their smartphone to find more information on a retailer?s nearest store or opening times.

Although those using their mobile to find more information on retailers? stores are still in the minority, the proportion doing so has increased since the 2011 survey; in the UK from 25% to 32%, and in the US from 27% to 41%.

Behaviour differs depending on the type of store

A survey of US smartphone owners who use their mobile devices while shopping in-store found that behaviour differs depending on the type of retail outlet.

For example, using or requesting a coupon is most popular at grocery stores (41%), department stores (41%), and clothing stores (39%).

In comparison, at electronics stores the vast majority of smartphone shoppers read reviews (73%), compare prices with other retail outlets (71%) and scan QR codes to get more product details (57%).

Nielsen suggests that the more considered the purchase, the more likely it is that consumers will turn to their smartphones to find product information.

Smartphone activity by store type

Source: http://www.aaramshoppro.com/2012/12/how-shoppers-use-smartphones-in-store.html

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Scientists Discover Children s Cells Living in Mothers Brains

The connection between mother and child is ever deeper than thought

By Robert Martone

A living connection Image: ock / ????????? ??????

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  Showcasing more than fifty of the most provocative, original, and significant online essays from 2011, The Best Science Writing Online 2012 will change the way...

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The link between a mother and child is profound, and new research suggests a physical connection even deeper than anyone thought. The profound psychological and physical bonds shared by the mother and her child begin during gestation when the mother is everything for the developing fetus, supplying warmth and sustenance, while her heartbeat provides a soothing constant rhythm.

The physical connection between mother and fetus is provided by the placenta, an organ, built of cells from both the mother and fetus, which serves as a conduit for the exchange of nutrients, gasses, and wastes. Cells may migrate through the placenta between the mother and the fetus, taking up residence in many organs of the body including the lung, thyroid muscle, liver, heart, kidney and skin. These may have a broad range of impacts, from tissue repair and cancer prevention to sparking immune disorders.

It is remarkable that it is so common for cells from one individual to integrate into the tissues of another distinct person. We are accustomed to thinking of ourselves as singular autonomous individuals, and these foreign cells seem to belie that notion, and suggest that most people carry remnants of other individuals. As remarkable as this may be, stunning results from a new study show that cells from other individuals are also found in the brain. In this study, male cells were found in the brains of women and had been living there, in some cases, for several decades. What impact they may have had is now only a guess, but this study revealed that these cells were less common in the brains of women who had Alzheimer?s disease, suggesting they may be related to the health of the brain.

We all consider our bodies to be our own unique being, so the notion that we may harbor cells from other people in our bodies seems strange. Even stranger is the thought that, although we certainly consider our actions and decisions as originating in the activity of our own individual brains, cells from other individuals are living and functioning in that complex structure. However, the mixing of cells from genetically distinct individuals is not at all uncommon. This condition is called chimerism after the fire-breathing Chimera from Greek mythology, a creature that was part serpent part lion and part goat. Naturally occurring chimeras are far less ominous though, and include such creatures as the slime mold and corals.

?Microchimerism is the persistent presence of a few genetically distinct cells in an organism. This was first noticed in humans many years ago when cells containing the male ?Y? chromosome were found circulating in the blood of women after pregnancy. Since these cells are genetically male, they could not have been the women?s own, but most likely came from their babies during gestation.

In this new study, scientists observed that microchimeric cells are not only found circulating in the blood, they are also embedded in the brain. They examined the brains of deceased women for the presence of cells containing the male ?Y? chromosome. They found such cells in more than 60 percent of the brains and in multiple brain regions. Since Alzheimer?s disease is more common in women who have had multiple pregnancies, they suspected that the number of fetal cells would be greater in women with AD compared to those who had no evidence for neurological disease. The results were precisely the opposite: there were fewer fetal-derived cells in women with Alzheimer?s. The reasons are unclear.

Microchimerism most commonly results from the exchange of cells across the placenta during pregnancy, however there is also evidence that cells may be transferred from mother to infant through nursing. In addition to exchange between mother and fetus, there may be exchange of cells between twins in utero, and there is also the possibility that cells from an older sibling residing in the mother may find their way back across the placenta to a younger sibling during the latter?s gestation. Women may have microchimeric cells both from their mother as well as from their own pregnancies, and there is even evidence for competition between cells from grandmother and infant within the mother.

Source: http://rss.sciam.com/click.phdo?i=3d6880499f3802032e4200d14292ebc2

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Jaytee Hellcat, the main player in Lawrence Jones Memorial - Bettor

Jaytee Hellcat, the main player in Lawrence Jones Memorial Festival 480 Dogs Heat 2 at Monmore

Jaytee Hellcat, the Northern Puppy Derby finalist, is back in groove following an excellent victory at Wimbledon. After suffering a terrible loss at Newcastle in October, the black dog was short of confidence. He bounced back in good style, and seized the first rank by five and a half lengths last time.

After breaking very well, he railed quite nicely, establishing dominance at the first bend. The son of Ace Hi Rumble made no mistake whatsoever after getting his head in front.

After securing such an amazing success, the dashing hound is full of spirit, looking good to dominate proceedings in the Lawrence Jones Memorial Festival 480 Dogs Heat 2 at Monmore, this Monday.

Among his rivals are: Longwood Bound, Guinness Dusty, Any Dak, Graigues Orchard, and Benkaat Blue. The event is scheduled to begin at 16:08 GMT. A cash prize of 150 pounds is reserved for the ultimate champion.

Graigues Orchard has run some of his best races round this venue. The white and black dog is coming off an outstanding performance at Belle Vue, where he notched up the second place.

Benkaat Blue did not relent when beating good field at Wimbledon last time. The blue dog is in good rhythm these days, and could make things tricky for the rest.

Longwood Bound has more to offer after getting off the mark. After facing several unlucky losses, the black dog finally got it right last time, when beating Future Gen by 3? lengths.

Guinness Dusty is no stranger to reaching big-race finals. The blue dog was quick last time. He ran brilliantly, but remained slightly unlucky, missing the gold medal by a head?s distance. An extra push is required to make an impression.

Any Dak, one of the leading lights at Henlow, has reached Monmore with plenty of determination under his belt. Winning two of the previous three races shows how good momentum he is in.

Yet, one should take only a calculated risk on him, because tackling entirely different conditions is going to prove a stiff task. We wish the best of luck to him and all others.

Disclaimer: The views expressed in this article are the writer's own and do not reflect Bettor.com?s editorial policy.

Source: http://blogs.bettor.com/Jaytee-Hellcat,-the-main-player-in-Lawrence-Jones-Memorial-Festival-480-Dogs-Heat-2-at-Monmore-a205524

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