There are lots of ways to build your e-mail list but finding the best ways is important. This article will teach you a few very effective methods of building your opt in list and raise your building to the next level.
One of the easiest ways to get more people to sign up for your list is to make it as easy as possible for them to do the signing up. As simple as it sounds, actively making your opt in form as simple as possible can greatly increase your sign ups. Many new Internet marketers think that it will be easier to sell to an opt-in list if they can get as much information as possible during the sign up process. But that?s not really true. The truth is that, to put someone on a subscriber list, all you need is an e-mail address; sometimes even a name is unnecessary! However, since it always pays to personalize your emails, the only information that you should ask from your prospect would be their first name and their email address. That?s pretty much it. Anything beyond those two things can be obtained after the person has signed up for your list. After all, once someone has subscribed to your list you will have all the time in the world to gather more information about them. You should send your new subscribers a link to your official privacy policy when they sign up so that they can have initial questions answered. Unless you plan on sending something through the mail to your new subscribers, you should be able to see that asking for phone numbers and mailing addresses is unnecessary. For the most part, you will probably only be sending them a link to a downloadable product or your latest newsletter so you only need to obtain their basic internet contact information. A squeeze page is helpful if you are trying to find targeted subscribers to your list. The primary objective of a squeeze page is to get the contact information of site visitors and use it to build your subscription list. There are at least a few Internet marketers who have built subscription lists that are thousands of people long just by creating a well written squeeze pages and sending targeted traffic to them. You can give away free bonuses through these pages in exchange for being given an e-mail address. This page can be a sales powerhouse for you if you are selling things to your subscription list so you need to make sure that the page has a good headline and that the benefits of your product are laid out in bullet points. It is a good idea to put some real effort into building your squeeze page because doing so will increase the number of opt-ins for your list and you will be surprised at how much of a difference having a dedicated squeeze page can make for this list.
Giving your subscribers access to your archives is one of the easiest ways to build trust with the people who have opted in to your list. This is one of the easiest ways to actually get your subscribers to find value in your content even if they have yet to opt in to your list. The best way to do this is to gather all of your old issues together and put them into an archive that is organized by date. You will quickly see that potential subscribers especially like to go through your archives because it will give them a fair assessment of the kind of quality you are likely to provide in the future. The other benefit to doing this is that it fills your site with great content which makes you look better to the search engine spiders.
Ranking your site in the engines because of older content is a simple tactic that is very popular in internet marketing and you should use it too because it allows your old content to continue working for you.
These few tips are just the start of building your e-mail list; the more work you put into your business, the more tips you will think about using.
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Disclaimer: I used these very same tips to create a product in the medical assistant niche and it was a major success!
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Source: http://www.ctppc.com/2011/04/build-your-online-business-with-these-3-quick-list-building-tips
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