Council of PR Firms Career Center - Job Opening: Marketing ...

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States, and the region's largest in terms of patients served. The system's primary service area consists of 16 counties in north central Texas, home to more than 6.2 million people. The Texas Health system includes the Texas Health Presbyterian, Texas Health Arlington Memorial and Texas Health Harris Methodist family of hospitals. We have a total of 4,100 licensed hospital beds, employ more than 20,500 people, and count more than 5,500 physicians with active staff privileges at its hospitals. At Texas Health, we strive to create an atmosphere of respect, integrity, compassion and excellence for all who come in contact with us, be they patients or our employees.

Texas Health Resources is seeking a Marketing Manager to join the Marketing Team.

This position will be located in Dallas, TX onsite at Texas Health Presbyterian Hospital Dallas.

Job Summary:
- Develop and implements strategies to maintain and enhance the awareness and market position for Texas Health Resources hospitals
- The role of the incumbent is to work in concert with System and entity personnel, both administrative and clinical leaders, to identify strategies and objectives, develop and implement marketing plans, tactics and programs to achieve the desired results

To learn more about Texas Health Resources including our mission, our values and the communities we serve, view this Marketing Manager opportunity or to join our Talent Community to receive email notifications of future marketing opportunities: http://bit.ly/qz0a90

Minimum Requirements:

- Bachelor's degree in marketing, journalism, communications, or related field
- Six (6) to nine (9) years experience in marketing, advertising or related field (Three (3) years in health care marketing preferred)
- Both oral and written communications skills are vital to effective performance in this position; Must be able to speak comfortably in front of groups and be a strong presenter

Special Skills/Qualifications:

- Requires strong interpersonal and communication skills and the ability to use judgment and initiative to function effectively in a fast paced, high stress environment. Requires ability to communicate clearly through listening, writing and verbal skills. Requires the ability to negotiate and counsel with hospital executives and physician leaders to develop mutually satisfying solutions and strategies.
- Requires understanding of marketplace and healthcare industry. Requires knowledge of marketing strategy and plan development. Requires critical thinking and ability to solve problems. Requires understanding of budgeting process, budget management and budget tracking.
- Requires ability to delegate and negotiate. Requires ability to prioritize and monitor time.
- Requires strength in public speaking
- Requires ability to develop and gain support for advertising plans for hospitals with proper level of detail and analysis for effectiveness
- Must be able to lead development of media plans in coordination with advertising agency
- Must have demonstrated ability in referral development/business planning
- Demonstrated skill flexibility with a preference toward experience in public/media relations
- Proficiency in Microsoft Office

Job Duties / Essential Responsibilities:
- Supervises marketing specialists, senior specialists, coordinators and interns who are responsible for the development and implementation of marketing and public relations strategies and plans. Responsible for annual evaluations of marketing staff, midyear progress assessments, input into goal development for employees and department, input and monitoring into personal development plans. Serves as a dotted line supervisor of public relations and communications staff, seeking to coordinate internal and external messages, strategies and priorities.
- Responsible for winning support for marketing strategy through close collaboration with hospital senior managers, including the President and COO; hospital physician leaders, including full time medical chairs, and board of trustees as applicable
- Develops, implements and presents written strategic marketing plans annually with hospital Presidents or designee, which include System initiatives, network initiatives, product line goals and entity goals through interactions with all levels of organization to provide measurable recommendations.
- Manages and monitors the budget for all hospitals within the sub-region assigned for oversite, ensuring programs are implemented at estimated budget and funds are shifted accordingly. - Leads in development of annual hospital operating plan in conjunction with the hospital COO or President, ensuring that the plan is updated and presented to Senior Management and Full Time Chairs quarterly
- Participates and facilitates as needed the updating of the hospital's strategic plan through project management with hospital President, COO and Planning and Business Development
- Serves as a liaison from System Services to entity leadership, seeking to serve the needs and goals of entities while incorporating system initiatives effectively and seamlessly. Responsible for coordinating with multiple system services teams including Web, Call Center, Planning and Business Development, Public Relations, PHS Foundation, Corporate Communications, IS, Community Outreach and Government Affairs
- Manages the flow of Marketing material development and works with graphic artists/writers and other vendors to coordinate production, direct mail, media planning and related activities. - Keeps all parties aware of implementation progress. Advises regarding plan fulfillment through a continual tracking process. Quickly develops strategies and approaches for under-performing areas deemed to be of strategic importance, pulling in system and entity resources as appropriate
- Ensures tracking of 1) progress on product line volumes to determine steps for correcting under-utilization and 2) marketing and advertising programs to measure response.
- Communicates effectively with Director and Senior Vice President, working to keep them informed of barriers to strategy implementation, red flag issues and areas of concern in terms of meeting volume and project goals. Upholds and serves as an advocate for division goals, including support of initiatives such as the THR Brand Promise and regional approaches to marketing and communications
- Recommends and implements most cost efficient and effective means of reaching product line goals
- Reviews, recommends and constructs research as necessary to determine physician and consumer options about issue, product line and entity information
- Seeks ways to build physician practices within related specialties. Develops and implements strategic plans for network referral development
- Participates in establishment and integration of key messages, audience determination and system-wide promotional strategies including development and execution of Texas Health Resources annual plans, system programs and services
- Demonstrates ability to track Return on Marketing Investment (ROMI) directly correlating marketing activities to successful achievement of designated goals. Champions customer relationship management as a key initiative in achieving market share and volume goals
- Maintains up-to-date knowledge of trends in health care industry, managed care, health care marketing and advertising in general
- Participates in continuing education of system-wide marketing staff as well as clinical/program coordinators
- Participates in evaluation of agencies and negotiation of annual contracts with appropriate vendors
- Serves on appropriate task forces as necessary; evaluates and suggests changes for operational procedures for improvement
- Other duties as assigned

At Texas Health Resources, we pride ourselves on providing eligible employees with a variety of great benefits which include:
- Matching 401 (K) plan, Flex Spending Accounts and a Credit Union
- Tuition reimbursement for eligible employees
- Wellness and Career Development Programs
- Competitive compensation packages
- Medical, dental and vision insurance for eligible employees
- Life, AD&D and Long Term Care Insurance and Disability Coverage
- Adoption Assistance, On-site Child Care and Fitness Centers

Texas Health Resources is an equal opportunity employer that celebrates diversity at all levels of our organization. EOE/AA/M/F/D/V

Source: http://careercenter.prfirms.org/jobs/4377305/marketing-manager

phillies phillies gina carano kristin cavallari watermelon watermelon debt ceiling